BRANDING & IDENTITY

MELBOURNE
SPORTS HUB

I developed a unified brand identity for four major sports facilities: Melbourne Sports and Aquatic Center (MSAC), State Netball Hockey Center (SNHC), MSAC Institute of Training (MIT), and Lakeside Stadium. The new brand seamlessly combined a fresh, cohesive visual identity while maintaining the distinct character of each facility, creating a modern and impactful overarching concept.

CONCEPT, DESIGN, PROJECT MANAGEMENT

INTERNATIONAL SPORTS
FACILITY MANAGEMENT PROGRAM

I helped to transform the International Sports Facility Management Program (ISFMP) into a profitable business line for Melbourne Sports Hub (MSH) by developing a strong, recognizable brand. The visually engaging identity reinforced the program’s premium value, effectively positioning it above competitors and driving its success.

CONCEPT, DESIGN, PROJECT MANAGEMENT

CARDIHAB

I created a unique and impactful brand identity for Cardihab under a tight budget and deadline. The process included designing a distinctive logo, ensuring a professional and memorable visual presence while maximizing resources efficiently.

CONCEPT, DESIGN, PROJECT MANAGEMENT

CASEY GARDENS

I developed a versatile brand identity for Casey Gardens, designed to support sales in both Australian and Asian markets. The branding was strategically crafted to be easily adaptable, ensuring a seamless connection with diverse audiences while maintaining a strong, cohesive identity.

CONCEPT & DESIGN

JURAMINE

I developed a distinctive brand identity that encompassed exterior and interior design guidelines. The logo was carefully crafted to incorporate eight hidden, mission-driven elements, balancing fresh creativity with the client’s vision to ensure a meaningful and cohesive brand.

CONCEPT, DESIGN, PROJECT MANAGEMENT