BRANDING

MELBOURNE
SPORTS HUB

OBJECTIVE: Create an umbrella brand for 4 sports facilities, namely: The Melbourne Sports and Aquatic Center MSAC – the State Netball Hockey Center SNHC – the MSAC Institute of Training MIT and Lakeside Stadium. CHALLENGES: To create a brand that is fresh, visually uniforms the look and feel of all existing brands, meanwhile it is a 100% new concept.

CONCEPT, DESIGN, PROJECT MANAGEMENT

INTERNATIONAL SPORTS
FACILITY MANAGEMENT PROGRAM

OBJECTIVE: To turn ISFMP – the International Sports Facility management program – a small event – into a profitable business line of MSH – Melbourne Sports Hub, by creating a well recognizable, visually engaging brand. CHALLENGES: the ISFMP was a valuable program, which was priced higher, than any similar programs. The branding helped to sell the product by visually convinced the target group of its values.

CONCEPT, DESIGN, PROJECT MANAGEMENT

CARDIHAB

OBJECTIVE: Develop a unique brand on a tight budget and deadline. CHALLENGES: To create a logo on a tight budget, where the name Cardihab was given.

CONCEPT, DESIGN, PROJECT MANAGEMENT

CASEY GARDENS

OBJECTIVE: Create a brand that helps the sales process of Casey Gardens investment properties in the Australian and Asian markets both. CHALLENGES: Develop a brand, that can be easily customized for two different markets.

CONCEPT & DESIGN

FLOWRIDER

OBJECTIVE: Develop a brand for FlowRider the new water attraction in Melbourne. CHALLENGES: To create a groundbreaking brand that, attracts the target group using harsh visuals.

CONCEPT & DESIGN

JURAMINE

OBJECTIVE: To create a brand, that involves exterior/interior guidelines. CHALLENGES: To create a new and fresh brand where the logo includes 8 hidden, business mission-related messages. The brand should also utilize some of the customer’s ideas.

CONCEPT, DESIGN, PROJECT MANAGEMENT