BRANDING

MELBOURNE
SPORTS HUB
SPORTS HUB
OBJECTIVE: Create an umbrella brand for 4 sports facilities, namely: The Melbourne Sports and Aquatic Center MSAC – the State Netball Hockey Center SNHC – the MSAC Institute of Training MIT and Lakeside Stadium. CHALLENGES: To create a brand that is fresh, visually uniforms the look and feel of all existing brands, meanwhile it is a 100% new concept.
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INTERNATIONAL SPORTS
FACILITY MANAGEMENT PROGRAM
FACILITY MANAGEMENT PROGRAM
OBJECTIVE: To turn ISFMP – the International Sports Facility management program – a small event – into a profitable business line of MSH – Melbourne Sports Hub, by creating a well recognizable, visually engaging brand. CHALLENGES: the ISFMP was a valuable program, which was priced higher, than any similar programs. The branding helped to sell the product by visually convinced the target group of its values.
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CARDIHAB
FUNDED BY CSIRO
OBJECTIVE: Develop a unique brand on a tight budget and deadline. CHALLENGES: To create a logo on a tight budget, where the name Cardihab was given.
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CASEY GARDENS
OBJECTIVE: Create a brand that helps the sales process of Casey Gardens investment properties in the Australian and Asian markets both. CHALLENGES: Develop a brand, that can be easily customized for two different markets.
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FLOWRIDER
MELBOURNE SPORTS HUB
OBJECTIVE: Develop a brand for FlowRider the new water attraction in Melbourne. CHALLENGES: To create a groundbreaking brand that, attracts the target group using harsh visuals.
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JURAMINE
OBJECTIVE: To create a brand, that involves exterior/interior guidelines. CHALLENGES: To create a new and fresh brand where the logo includes 8 hidden, business mission-related messages. The brand should also utilize some of the customer’s ideas.
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