Senior designer @ GBCA

Global Business College of Australia (GBCA) is a dynamic, cosmopolitan, and nationally recognized training organization

KEY ACHIEVEMENTS

• Liaised with international owners – through EIA managers, to rebrand Edvantage Institute Australia. The project included the development of new logos, branding elements, social media concepts, marketing materials, websites, and building signages;
• Consistently delivered innovative design solutions in a fast-paced environment with minimal budget and numerous revisions;
• Overhauled previously non-uniform and outdated forms and manuals to streamlined and user-friendly documents, resulted in 50% less admission administrative work;
• Created social media campaigns for the EIA Bachelor of marketing – higher education product;
• Increased GBCA’s overall business presence by designed new websites, user interfaces, rich media, and video content;

KEY RESPONSIBILITIES

• Translate marketing objectives into clear creative strategies;
• Develop branding, design on-brand ideas and concepts, produce market-focused creative;
• Design (typography, color, layout) pre-and post-product of printed and digital assets;
• Liaise with Marketing to ensure delivery of projects are on track to meet deadlines and that content produced is in line with the overall strategy;
• Plan, direct and implement video shoots and LIVE video streaming events;
• Operate and maintain digital film-making equipment, cameras, and post-production equipment;
• Deliver high-quality videos on time and within budget for Youtube and social media;
• Work closely with multidisciplinary internal and external teams;
• Work with in house and third-party designers;
• Develop websites for all business lines;
• Take a strategic view on the gaps and opportunities to increase conversion and enhance UI/UX;