Currently | Senior designer
@ GBCA
Global Business College of Australia (GBCA) is a dynamic, cosmopolitan, and nationally recognized training organization
KEY ACHIEVEMENTS
- Liaised with international owners – through EIA managers, to rebrand Edvantage Institute Australia. The project included the development of new logos, branding elements, social media concepts, marketing materials, websites, and building signages;
- Consistently delivered innovative design solutions in a fast-paced environment with minimal budget and numerous revisions;
- Overhauled previously non-uniform and outdated forms and manuals to streamlined and user-friendly documents, resulted in 50% less admission administrative work;
- Created social media campaigns for the EIA Bachelor of marketing – higher education product;
- Increased GBCA’s overall business presence by designed new websites, user interfaces, rich media, and video content;
KEY RESPONSIBILITIES
- Translate marketing objectives into clear creative strategies;
- Develop branding, design on-brand ideas and concepts, produce market-focused creative;
- Design (typography, color, layout) pre-and post-product of printed and digital assets;
- Liaise with Marketing to ensure delivery of projects are on track to meet deadlines and that content produced is in line with the overall strategy;
- Plan, direct and implement video shoots and LIVE video streaming events;
- Operate and maintain digital film-making equipment, cameras, and post-production equipment;
- Deliver high-quality videos on time and within budget for Youtube and social media;
- Work closely with multidisciplinary internal and external teams;
- Work with in house and third-party designers;
- Develop websites for all business lines;
- Take a strategic view on the gaps and opportunities to increase conversion and enhance UI/UX;
