Art Director / Motion designer
Victorian Institute of Technology
Victorian Institute of Technology VIT is an accredited higher education provider, offering HigherEducation, VET Courses & ELICOS
KEY ACHIEVEMENTS
- Liaised directly with the owners to rebrand Rhodes College, including new logos, digital images, social media concepts, marketing materials, websites, and interior design;
- Developed a new training material layout that increased overall quality of education and improved student satisfaction above 90%
- Created design standards for marketing collateral, presentations, advertisements, newsletters, brochures, and websites, currently being used by headquarters and all training facilities;
KEY RESPONSIBILITIES
- Work with stakeholders across the business to take briefs and communicate on progress;
- Print and signage order, delivery, and organisation;
- Design, build, and deliver HTML email campaigns (eDMs);
- Work with off-Style guides to maintain brand consistency across all media;
- Design creative assets for advertising, web, and events;
- Develop branding, on-brand ideas, and concepts;
- Contribute to concept development/idea generation/brainstorm new campaigns;
- Ensure visual communication and brand standards are met;
- Create best-practice marketing collateral in line with VIT’s marketing objectives;